How to Top Google by Writing Articles
Search
engines determine their rankings based on two things:
- Is your site
relevant? (Optimized for certain keywords)
- Is your site important?
(Many links back to your site from other sites)
Only when you
address both of these considerations are you guaranteed of making an impact.
Your degree of success depends on how hard you try and how many other people
you're competing against (and how hard they're trying).
Optimizing your
site for keywords is the easy part. (See Writing SEO
Copy for more information on SEO copy.) Generating links back to your site
is much more challenging – and time consuming (especially considering
Google's dampening link filter - see Beat
Google’s Dampening Link Filter with SEO Articles). But it can be done;
and you don’t need a huge budget.
The key to topping Google on a
budget is writing articles.
Here’s how it works…
STEP 1) You’re an expert in your field so you
possess knowledge that other people want.
STEP 2) You write a
helpful article – sharing your hard-earned knowledge and expertise.
STEP 3) You submit your article to recognized “Article
Submit” sites on the Internet.
STEP 4) Publishers of online
newsletters, ezines, etc. gather content from these sites for free.
STEP 5) Helpful, well written articles are snapped up by thousands of
publishers from all around the world.
STEP 6) The only condition
is that they must publish the article with a functioning link to your site.
STEP 7) 300 people publish your article – you get 300 links back
to your site.
Below are some FAQs about article writing
that will help you write your articles and manage your campaign.
Q)
What should I write about?
A) Write about what you know. Make
sure it’s related to your business (so you can use the keywords you want to
rank with) and helpful (so it gets published). For example, if you’re a
manufacturer of industrial plastics, you might write an article - or series of
articles - on how best to handle teflon tubing prior to installation. Once you
get thinking about it, you'll probably find there are hundreds of articles you
could write that are helpful. You may even have some of them partly written
already in your instruction manuals or installation guides, etc. Another good
idea is to think of all the questions you get asked by customers and potential
customers. These questions show you what people are interested in. If you write
an article answering every one of these questions, you'll get published, and
you'll also show yourself to be a credible expert. (You may even cut down phone
support time!)
Q) How long should my article be?
A)
The best articles are only as long as they need to be. Keep it short and sweet
– there’s nothing wrong with a 400 word article. By the same token, if
you need 1500 words to say all you need to say, that’s fine as well.
Q) What kind of writing should I use?
A) Simply write in
a style that your audience will be comfortable with. If they’re from the
old school, don’t write like I am. Don’t use contractions, don’t
end sentences with prepositions, and don’t start sentences with
“and” or “but”. But if they’re not old school, just use
conversational English. In fact, the more of yourself you include in the
article, the more engaging it will be. The key is to make it readable.
Q) Should I focus on keywords?
A) Yes! Yes! Yes! Any SEO
website copywriter will tell you that just as you need to optimize your website
for specific keywords, so too should you optimize your articles. If possible,
turn keywords into links back to your site. And always try to include keywords
in the headline and byline of your article. And don’t worry about being
seen as Spam; if your article provides good quality information and guidance, it
won't be seen as spam by the search engines even when it’s very keyword
rich.
Q) Where should I submit my article?
A) There
are hundreds, if not thousands, of submit sites on the Internet. Too many to
include here. Do a search for “article submit” and just find the ones
that are most applicable to your industry and offer the most subscribers.
Alternatively, you can purchase a list.
Q) Who will publish my
article?
A) Generally people publish pre-written articles
because they want “eyes on paper”. In other words, they want to
generate traffic to their site. Helpful articles are one way of doing that. It
also sets them up as credible authorities on a particular subject. And it
develops customer loyalty. There are hundreds of thousands of companies (maybe
even millions) publishing online newsletters, ezines, and article pages. No
matter what your industry, you’re bound to find quite a few who are
interested in what you have to say. In fact, once a few publishers recognise you
as a good source of content, they keep coming back looking for more (and even
email you asking if you can send them directly).
Q) How will I know
when my article has been published?
A) As one of the
conditions of publications, you can request that the publisher notifies you when
they use your article. Of course, most don’t bother to do this, so it's a
good idea to set up a Google Alert which notifies you when your URL has been
published on a web page. Google doesn't pick them all up, but it picks up a lot.
Whenever you receive an alert, you make sure the article in unchanged and the
link back to your site is functioning.
Q) Will the publisher change my
article?
A) No, generally not. Changing articles is just extra
work. In fact, that’s why publishers like good articles and consistent
content providers – because that means they don’t have to do any extra
work. I’ve had many articles published, and don’t recall a single
instance of an article being changed without my permission. If you’re
worried about it, you can include an instruction not to change the article in
your conditions of publication.
Q) Can I get an SEO copywriter to
write and submit my articles?
A) Yes. Any SEO copywriter
should be able to write keyword rich articles and submit them to a number of
high traffic article submit sites.
Q) What kind of information would
I need to supply an SEO copywriter to write my article?
A)
You’d need to tell your SEO copywriter something like, "We want to
write an article which helps people install teflon tubing. The kinds of people
who'd be doing it are... They'd be doing it because... The benefits of our
tubing are... The difficulties they'd face are... Here are the key steps to
successful installation..." Using this information, your SEO copywriter
should be able to put together a very readable article which would be bound to
get published.
Q) Will my reputation suffer if my article appears on a
dodgy site?
A) It shouldn’t. Most dodgy sites will be
either unrelated or have very low traffic. If the site is unrelated, the
publisher won’t go to the effort of publishing your article. If it’s
related but has very low traffic, very few people will see your article there
anyway. And besides, even if your article appears on a dodgy site, it probably
won’t be changed because – dodgy or not – publishers don’t
create extra work for themselves. So your original presentation, content, and
intent will be unaffected. Write a good article, and it always reflects well on
you, no matter where it's published.
Q) How long will it take for my
ranking to increase?
A) There are no guarantees in SEO. It all
takes time. For a start, the search engines can take up to 2 months to update
their index of pages. And a single inbound link generally won’t have much
impact. Depending on how much competition you’re facing for keywords, and
where the links are coming from, 100 inbound links may not make much of a
difference. (Links from high PageRank sites are more beneficial to your ranking
– see SEO Trade Secrets for more information on PR.) So don’t
expect anything to happen too quickly. But if you’re dedicated, and
you’re prepared to write quite a few articles, you’ll definitely see
results within a few months.
Happy writing!
