Tips For Maximizing The Effectiveness Of Your PPC Ad Campaigns
1 - Write clear and concise ad copy that tells the potential
customers EXACTLY what they will find after the link is
clicked.
Since you have to pay cash for each and every click, you want
to limit the clicks to those people who are truly interested in
what you're offering!
2 - Be creative with the keywords but be precise in the ad
copy.
While you want the ad copy to be very precise in describing
your offer, you want as many people as possible to see the ad
in the first place. Using several variations of the wording in
your key phrases and synonyms for your keywords you can ensure
that your ad will be displayed for a wide variety of search
terms. Then your laser-targeted ad copy will "weed out" those
who just aren't interested in your particular offer.
3 - Link the ad to the EXACT landing page of the offer
described in the ad, NEVER to your home page.
If your prospects have to search for a link to the offer, they
simply won't do it in most cases. The web is all about instant
gratification, and the "back button" is used extensively when
people click on a link only to find something that wasn't
described in the ad.
4 - Test, test, and then test some more!
The key to maximizing the ROI of any ad campaign is testing,
and PPC is no different. Set up test campaigns using various
keywords/phrases and different ad copy. Analyze the results
after a few days, and then drop the ads that perform poorly and
expand the ones that do well.
5 - Experiment with the bid prices for your keywords.
For example, you might well find that a bid of $0.35 results in
almost as many clicks (and customers) as a bid of $0.55! This
means you save 20 cents on each and every click! Remember, your
ad doesn't have to be displayed in the top position for it to be
effective.
