Are your SEO efforts going to waste?
Search engine optimization (SEO) is a long and complicated
process that can be highly rewarding if done correctly. SEO is
not a waste of time, but can be if your site doesn’t appeal to
visitors or function properly.
Your potential customer will be
turned off if your site lacks trustworthiness, an eye pleasing
color scheme and easy to use navigation. Why lose visitors and
possible sales because of a small design flaw or unappealing
color scheme? Those visitors could have resulted in sales if
those small imperfections were fixed.
As I arrive from your high position in the search engines
looking for your product, I want to be able to trust the company
I am buying from. People are very leery with making purchases on
the Internet, and even more so from sites they don’t know a
great deal about. You want to gain trust from the visitor with
guarantees, a professional design and color scheme, testimonials
and by any other way. If your site doesn’t boast its
trustworthiness and make me feel secure, do you think I will
purchase your product? No. Visitors are especially leery when
they are required to give credit card information. Make them
feel protected, boast about your privacy policy, encrypted
servers and whatever else you have set up. Be enthusiastic about
your site’s security.
I need to be able to find what I want and navigate to where I
need to go FAST after I arrive at your site via the search
engines. Some visitors get lost and frustrated with poor
navigation and will leave your site without a second thought. Do
not leave your visitor with a bad taste in their mouth! Allow
them to flow through your site with ease and comfort. If your
navigation is confusing your potential customer will likely
leave and travel to one of the other three billion web sites on
the Internet. Speed is also a factor in navigation. Visitors
don’t want to sit there for twenty or thirty seconds while your
page loads. Don’t make them wait. Cut down on the size of your
pages and graphics.
The colors you choose for your site also impact on whether the
visitor will make a purchase. A color scheme that hurts the eye
will turn visitors off which will lead to lost sales. Visitors
may also question how accountable your site is. You cannot have
a black background with white, yellow or neon green text. It
hurts the eyes. Color schemes such as that scare visitors away.
With professional colors visitors will likely feel more secure
and relaxed while surfing your site, which will lead to more
sales.
A top position in the search engines can provide huge amounts of
sales, if your site can be trusted and appeal to visitors. With
a defective design and color scheme, slow loading pages or lack
of trustworthiness all of the time spent performing SEO could go
to waste. So get out, fix those flaws and discover more sales!
