How To Acquire One Way Inbound Links.
How can one get a good ranking in the major search engines ?
This is a question, I'm sure, agitates the minds of every newbie
as well as professional webmaster. Even those that are doing
well are fighting to keep their place. But isn't there a way to
consistently appear in a good position at the major search
engines?
I think there are ways to achieve this enviable
position. One of the ways is what this article is all about.
That is, consistently build one way inbound links to your site.
Getting other webmasters to link to your site without you
linking back.
Link Popularity, link prominence or link reputation is one of
the most important elements search engines use to know if a site
is an authority site. That is a quality site. However, like all
other search engine ranking criteria, webmasters have found ways
to beat this hurdle of link popularity. This they have done by
exchanging links with one another. This is called reciprocal
linking. You link to me and I to you and both of us have
increased our link popularity by one.
Webmaster have realized the importance search engines attached
to link popularity for top search engine positioning and have
therefore resorted to reciprocal linking. However, in the near
future this strategy will become obsolete, because these links
are artificial links. Not generated voluntarily. And so they do
not indicate a site as being an authority site.
The purpose of reciprocal linking is to increase link prominence
for top search engine positioning and not necessarily for the
benefit of web surfers. The search engines will recognize this.
I predict that they will start taking this into account when
they are changing their algorithms . The webmaster that will
survive is one that consistently builds one way inbound links to
his site. These types of links are the best. It portrays a site
as being an authority site because the site is linked to
naturally by other webmasters. Without reciprocal links.
Webmasters would not like to link to just any site unless there
is some benefit for their site or site visitors. In this modern
world nothing goes for nothing. A webmaster will only link to
your site if there is some benefit for his site.
Why webmasters would link voluntarily.
Now in order for you to succeed in this one way inbound link
building strategy, you need to know some of these benefits that
lead webmaster to link voluntarily. If you like, call it the
carrot. In accepting and eating the carrot the webmaster is led
to link to your site. Let's look at some these benefits before
we look at how they can be used to entice webmasters to link to
you.
1. Webmasters would want to provide good, important and timely
information for their visitors. If your site has this
information, they will readily link to you. They could for
example, point their visitors to a free resource at your site.
2. Webmasters recognize the fact that providing good information
creates a good image for their site. Visitors will get to know
that the site is a good resource site even though the resource
might not be located there. This keeps visitors coming back
again and again. 3. There is also the benefit of linking to an
authority site. Search engines do award some points for linking
to an authority site. Contrary to popular belief that this
reduces the overall link popularity of a site, it actually
benefits that page . This is my practical experience.
Now how do you acquire these one way inbound links?
1. Provide some useful resource at your site. This is a very
powerful incentive for webmasters to link to your site. More so,
if this resource is free. It could be a free tool , free
software download, free content etc. This gives an incentive for
webmasters to point their visitors at this resource. Some the
resources you could provide are:
(a) Link popularity check tool (b) Meta tag generator (c)
Search engine page analyzer (d) Free CGI scripts (e) Search
engine page ranking check tool etc.
For free and paid scripts go to Hotscript.com or
Searchscripts.com. There you will find all kinds of scripts that
perform specific functions. Or you can hire a programmer to
write a custom script for you. You will find programmers at many
sites such as Elance.com.
2. Write good articles and submit to article sites, article
syndicate sites and ezine announcement sites. Your article will
be published along with your byline with a link pointing to your
site. Make sure that the text link has your keywords in it and
not your domain name. For example, < a href="
http://www.ebizstartups.com">; home base business ideas and
not www.ebizstartups.com;
Webmasters are always looking for good content for their
websites . Stating in your article that your byline be left
intact you will have many one way inbound links pointing at your
site in no time. If you cannot write, hire a writer to write
your articles for you. There are many places on the net where
you can hire a writer for as little as $5 per article. This
depends on the number of words per article. One of these places
to hire a writer is Elance.com. Writing in your area of
expertise is better. Then you can present your own unique
perspective to the topic. If it is not your area of expertise
then be sure to research the topic very well . An incisive,
well-written article will be snapped up and published by other
webmasters, thereby increasing your link popularity considerably.
3. Another way to build your one way inbound link is to
participate intensively in newsgroups and discussion forums. By
making good and valuable contributions (postings) you establish
yourself as an expert. Always try to be different and stand out.
Others will see this and check out your profile. This will lead
them to check out your site and eventually link to it. If
signature files are allowed in the forum use a well-crafted
signature file that will pull forum members to your site
4. Enter your site for an award at award sites. If your site is
selected for an award, a link is placed to your site and this
increases your one way inbound links.
5. You could also acquire one way inbound links by offering to
provide testimonials for products you have purchased. Send the
manufacturer of the product or service an email offering to
provide a testimonial at his site or sales page in return for a
link back to your site.
6. Submit your site to directories. Especially, niche or
specialist directories. Regional directories are also okay.
Submitting your site to specialist directories gives your site a
greater chance of being picked up by the search engines than
when you submit to a general directory. Also consider paying for
submission to some important directories. For a fee, these
directories will index your site in their database within two to
five business days. For a list of search engines and directories
you can submit to for free and for a fee go to
http://www.ebizstartups.com/submit-url-to-directories.html
7. Consider hiring a link building company to do your link
popularity campaign for you. One of such company is
linkexpress.com For a fee they will guarantee a certain number
of quality one way inbound links to your site. This might be
expensive but the investment will surely pay off with traffic
from free search engines.
8. You can offer a discount to webmaster on services you provide
at your site in return for a link from their sites.
9. If you have goods or services for sale consider setting up an
affiliate program. This is a very good way of rapidly building
your link prominence. Make sure your affiliate software is
hosted on your server. This ensures that your affiliates' links
point back to your site . Using an affiliate service will most
likely mean affiliate links will be pointing at their server,
thereby depriving you of links. One very good affiliate software
is ASSOTRAC.
Some points to note when building one way inbound links.
Your link popularity increases as websites link to you. However,
it must be said that it is not the number but the quality of the
links that is important. That is, emphasis should be on quality
and not quantity. Not all links are equal. Some are more favored
(carry more weight) than others. Some of the things to keep in
mind when carrying out inbound links are;
1. Look for quality sites to acquire links from. A link from
Dmoz or Yahoo has more weight than one from a small private web
site. Submit to free or paid listings in important directories.
2. The way other sites link to you is very important. Try as
much as possible, to see that your keywords are in the text link
that is linking to you and not your domain name. With your
keywords in the text link it portrays your site as an authority
site for the keyword.
3. Acquire links from complementary sites. Sites that are in the
same industry as yours, but are not your competitors. Links from
these type of sites have more weight than from those that are
not related to your site.
4. Links from specialist or niche directories also carry more
weight than those from less important general directories and
your links are easier to find by the search engines. When
submitting to directories, especially for a fee, be sure to
choose a relevant category that is not deep down in the
directory. Your listing should be at most three clicks away from
the home page of the directory. Some engines will not spider
deep down.
5. If you have several websites, link them together in such a
way that the links are one way inbound links, and not reciprocal
links. Also don't share the same IP address for the sites. All
the sites should have unique IPs. This you can ensure by using a
different host for each web site.
Conclusion.
Acquiring one way inbound links is the future of link
popularity. Sooner the search engines will recognize the
artificial nature of reciprocal linking in judging authority
sites and will discount this in their algorithm or award less
points (weight) to reciprocal links. The methods listed above in
acquiring one way inbound links are basic, must do actions for
every webmaster wishing to stay long at the top of the search
engines.
