I like the tabbed browsing (moving between multiple pages through the use of tabs on one browser screen), the username and password ability is far better and more advanced than Internet Explorer's and it's far more secure than the more popular Microsoft product. It blocks popups and spyware just isn't written for it.

I will admit that for the first few hours I was trying it out I found it a bit more difficult to use but once you realize how much more powerful it can be and that the difficult arises from the instinct to make the task more difficult by doing it the way you would have with IE, you'll never want to switch back. The next time you've got 5 IE windows open to various search engines, another for WordTracker and a couple more to various other pages think of FireFox and you're world will be made easier. It's a free download.

You can read more on the advantages of the FireFox browser in a search engine positioning article written by ISEDB Editor Jim Hedger at http://www.isedb.com/news/article/1062;.

Search Status A tool developed for FireFox users giving them access to the Google Toolbar and Alexa Rankings. It can be downloaded and installed free of charge.

A big thanks to developer Craig Raw for a great tool, free of charge, for those of us who want to use something that isn't powered by Microsoft and that has all the advantages of the FireFox browser.

WebAlerts You're doing your link-building, you're writing articles, or you just want to see what others' are saying about you. Do you really want to run searches for yourself and for your articles every few days?

Set up a Google WebAlert for a phrase from an article you've written, for your company name, for your competitors and/or for a phrase from the description you're using in your link exchanges and let the most powerful servers in the world do the work for you.

Beanstalk On Tools ... There are definitely some very useful tools out there as noted above. What must be understood is that these tools alone won't get you the top rankings any more than a map will guarantee you a good vacation if you don't know how to read it and you don't know where you want to go.

The single most important thing anyone hoping to attain (and maintain) top positioning on the search engines can do is to keep himself or herself educated. While we noted a few great resources in the last article on monitoring here are some of the key resources I uses to keep up-to-date on what's going on the in SEO world.

Search Engines This is definitely the most obvious. Run periodic if not daily searches on your keyword phrases and a few others. Don't just look for your rankings but look at who's in the top positions and look at their sites and who's linking to them. Watch for changes and look for what's different in the sites that are now on top.

Don't kill yourself trying to figure out every single engine. Google, Yahoo! and MSN are the three biggest and just following these three is more than enough work. Generally I've found that meeting the requirements of these three will generally result in solid rankings on most of the other "secondary" engines.

Forums I can't speak highly enough about forums. When you're looking for up-to-date information this is where to go. The challenge on forums however is in deciding who knows what they're talking about and who doesn't. Further, you'll need to be able to figure out which members follow your code of ethics when it comes to SEO. Business owners seeking long-term rankings with minimal maintenance should not be taking advice from Black-hat SEOs.

I mentioned a few forums on the last article. A few additional forums worth watching are:

Search Engine Watch Forums - There's not much to say about this one except that it's a must-see. Tons of great information, many members so a wide variety of opinions to draw from.

IHelpYou Forums - Managed by SEO Doug Heil this is an interesting one. While I can't say I agree with everything Doug has to say I will give him credit for ethics. If you want to make sure your tactics are squeaky-clean then here's where to get advice. My recommendation: take the info with a grain of salt. Doug tends to occasionally make blanket rulings on tactics that have their place but if you go in knowing this he can be a great source of some solid information.

High Rankings Forums - Managed by SEO Jill Whalen, this one has some great discussions. Sticking with my belief in giving credit where it's due I have to advise to pay attention to what Jill says. She knows her stuff and while she definitely falls into the category of white-hat SEOs, she's willing to discuss a variety of tactics, their merits, and judge them based on their use and worth. Open and honest discussion - that's what forums are about. Mentioned last week but worth mentioning twice.

The other forums mentioned last week and which are worthy of note are:

Conclusion

So here we are, the end of it all. 17,000 words read (thank you) and, if you've been following the program, many MANY hours spent optimizing your website.

Will it be worth it? If you have followed these steps, keep yourself updated on changes, and keep working on building your links, creating quality content, and insuring that you're always putting in 10% more than your competitors then it certainly should be.

I would like to take a moment to thank those of you who have worked through these past ten articles and to wish you the very best of luck in your online promotions. As always, you are welcome to contact me with any questions you might have. Our goal in this series has been to provide you with the information and the resources to do it. I hope we have done just that.