| SEO Dictionary |
Date Submitted: 17th of March 2006 |
There are many SEO terms which a self starter of SEO will not understand this article will help SEO beginners to understand the meanings of terms used in SEO, search engine optimization. |
| The Business Case for SEO |
Date Submitted: 17th of May 2005 |
It’s interesting how potential clients have preconceived notions
about which aspects of search engine marketing have the most
value. In fact, they tend to fall into two camps that are 180°
apart. The first camp believes completely in the value of
pay-per-click marketing (PPC). It’s easy to understand why. PPC
provides immediate and measurable benefits. The ROI of PPC
marketing is obvious. This group doesn’t understand why it’s
necessary “to bother” doing SEO. The second camp believes the
only way to go is SEO. Clicks are free and the branding benefits
of high rankings have been well documented. |
| What is This Google Sandbox Theory Thing? And How Do I Beat It? |
Date Submitted: 17th of May 2005 |
Ok, so over the past month or so I've been collecting various
search engine optimization questions from all of you. Today, I'm
going to answer what was the most frequently asked question over
the past month. |
| Gain Search Engine Listings - and Customers: KISS! |
Date Submitted: 17th of May 2005 |
KISS is an acronym. It stands for Keep It Smart and Simple. This
is what the search engines like, if you provide your web site
with the META content for the title, description and keywords.
They do not like lengthy texts. Quality counts, not quantity in
order to get your site listed. Readers and potential customers
want determine on one sight if they click on a web site. |
| Beat Google's Dampening Link Filter with SEO Articles |
Date Submitted: 27th of April 2005 |
Most
Search Engine Optimization (SEO) experts agree that links back to your site have
a great impact on your ranking in the major search engines. Think of it like an
election; your site is a candidate and every link to your site is a vote. Of
course, it was never quite that simple (high ranking, relevant sites have more
voting power) but now it may have gotten even more complicated. |
| What Constitutes a Complete and Effective SEO Campaign? |
Date Submitted: 14th of March 2005 |
Unfortunately, not many Search Engine Optimization companies
know what this involves. You may see a "one size fits all"
package, link popularity development in the form of submitting
to link farms, or even the dreaded "Submit Your Site to 1000's
of Search Engines" scam. While the basic premise of each of
these ideas is true, the execution of them is extremely
important. |
| Why Optimize Your Site For Search Engines? |
Date Submitted: 12th of March 2005 |
Sometimes a search engine optimization company will miss that
glaring question posed by potential clients and assume the
benefits of search engine optimization are obvious to everyone.
While shelling out a couple thousand on an SEO campaign is
common sense to some, others may find it hard to part with the
cash unless they know it is an investment in their business that
is sure to bring a good return. |
| Determining Keywords |
Date Submitted: 16th of February 2005 |
Determining keywords is a critical step in web design. If
your website and meta tags do not contain related keywords,
web surfers will be unable to find your website when they
conduct searches. |
| Ten Steps To A Well Optimized Website - Step 10: The Extras |
Date Submitted: 7th of February 2005 |
Welcome to part ten in this search engine positioning series.
Over the past nine weeks we have covered the nine fundamental
steps to a proper search engine positioning campaign. From
choosing keywords and writing content to optimizing your pages
and building quality links we have covered the required steps to
attaining solid rankings that will last. In part ten we will
cover the extras. |
| Ten Steps To A Well Optimized Website - Step 9: Monitoring |
Date Submitted: 7th of February 2005 |
Welcome to part nine in this search engine positioning
series. Last week we discussed the important topic of link
building. In part nine we will be covering the monitoring and
the various areas you should consider and tools you may want to
use. |
| Ten Steps To A Well Optimized Website - Step Eight: Link |
Date Submitted: 4th of February 2005 |
Welcome to part eight in this search engine positioning series.
Last week we discussed website submissions. In part eight we
will be covering the importance of link building and developing
inbound links to your website. |
| Ten Steps To A Well Optimized Website - Step 7: Website Submissions |
Date Submitted: 31st of January 2005 |
Welcome to part seven in this ten-part search engine
positioning series. Last week we discussed the importance of
human testing. In part seven we will cover the best practices of
website submissions, where to submit your website to, and how to
do so. |
| Ten Steps To A Well Optimized Website - Step 6: Human Testing |
Date Submitted: 28th of January 2005 |
Welcome to part six in this search engine positioning series.
Last week we discussed the importance of internal linking. In
part six we will cover the obvious and yet often overlooked
importance of its appeal to a real-live human being. |
| Ten Steps To A Well Optimized Website - Step 5: Internal Linking |
Date Submitted: 24th of January 2005 |
Welcome to part five in this search engine positioning
series. Last week we discussed the importance of content
optimization. In part five we will cover your website's internal
linking structure and the role that it plays in ranking highly,
and in ranking for multiple phrases. |
| Ten Steps To A Well Optimized Website - Step 4a: Site |
Date Submitted: 19th of January 2005 |
Welcome to part four in this search engine positioning series.
Last week we discussed the importance of the structure of your
website and the best practices for creating an easily spidered
and easily read site. In part four we will discuss content
optimization. |
| Ten Steps To A Well Optimized Website - Step 4b: Site |
Date Submitted: 19th of January 2005 |
"Special text" (as it is used here) is any content on your page
that is set to stand out from the rest. This includes bold,
underlined, colored, highlighted, sizing and italic. This text
is given weight higher than standard content and rightfully so.
Bold text, for example, is generally used to define sub-headings
(see above), or to pull content out on a page to insure the
visitor reads it. The same can be said for the other "special
text" definitions. |
| Ten Steps To A Well Optimized Website - Step 3: Site Structure |
Date Submitted: 19th of January 2005 |
Welcome to part three in this search engine positioning
series. Last week we discussed the importance and considerations
that much be made while creating the content that will provide
the highest ROI for your optimization efforts. In part three we
will discuss the importance of site structure. |
| Ten Steps To A Well Optimized Website - Step 2: Content Creation |
Date Submitted: 17th of January 2005 |
Welcome to part two in this search engine optimization
series. In part one we covered the importance and tactics for
choosing the keywords and keyword phrases that will provide the
highest ROI for your optimization efforts. In part two we will
discuss how to properly write content for high search engine
positioning. |
| Ten Steps To A Well Optimized Website - Step 1: Keyword |
Date Submitted: 13th of January 2005 |
This is part one of ten in this search engine positioning
series. In part one we will outline how to choose the keyword
phrases most likely to produce a high ROI for your search engine
positioning efforts. Over this ten part series we will go
through ten essential elements and steps to optimizing a site.
Some steps take a few hours, some may take months depending on
the competition, but in the end and if done correctly you will
have a well optimized site that will place well and hold it's
positioning. |
| Twelve Steps to Higher Search Engine Placement |
Date Submitted: 10th of January 2005 |
Getting a high ranking in the search engines can mean the difference between success and failure. Here's twelve steps to getting highest possible placements. |
| Creating Keyword Rich Pages |
Date Submitted: 4th of January 2005 |
Once you have established the keywords for which you should
optimize your site for the search engines, it is time to figure
out how you can get a high ranking in the search engines for
those keywords. The solution is to create Keyword Rich Pages
(KRPs) - pages which provide good content and in which a
particular keyword is repeated a number of times so that the
page gets a top ranking for that keyword. |
| Search Engine Optimization For Blogs |
Date Submitted: 16th of December 2004 |
Blogging software is really a simple Content Management System
(CMS) that easily adds new pages and integrates them into your
site's navigational structure and linkage. |
| How Web Design Can Affect Search Engine Rankings |
Date Submitted: 13th of December 2004 |
Uniquely built web sites can create unique issues when being
promoted on the search engines. From a basic 3 page brochure
site to a corporate site with hundreds of dynamically generated
pages, every web site needs to have certain design aspects in
order to achieve the full effects of an SEO campaign. |
| Getting Listed In Search Engines |
Date Submitted: 13th of December 2004 |
Once you have your web site complete and ready to be listed you
need to take a slow step by step approach to get listed in the
search engines. If you do it right the first time and then build
on that formula, your profits and your site will benefit in the
long run. Those willing to spend the time and put these
techniques into practice are the ones that will benefit and are
more likely to be successful. |
| SEO - Yes or No? |
Date Submitted: 30th of November 2004 |
Anybody who's anybody online knows exactly what the popular term
"SEO" stands for. It is an abbreviation for the hot business of
"search engine optimisation". Yeah, that's a mouth full, so now
you can see why the letters SEO are far better to use. |
| Are your SEO efforts going to waste? |
Date Submitted: 30th of November 2004 |
Search engine optimization (SEO) is a long and complicated
process that can be highly rewarding if done correctly. SEO is
not a waste of time, but can be if your site doesn’t appeal to
visitors or function properly. |
| Rebuild Website or Perform SEO? |
Date Submitted: 29th of November 2004 |
Rebuild Website or Perform SEO... which should you do first? A
lot of website owners are interested in rebuilding their website
and in performing search engine optimization (SEO), but can't.
Budget constraints won't allow for both and so they struggle
with which one to do first. Rebuilding a website is a great
idea. Performing SEO is better. |
| When CMS Met SEO - Using the Power of Content Management Systems |
Date Submitted: 29th of November 2004 |
Search Engine Optimization revolves around providing useful,
unique content on your website and making sure that search
engines can find and understand it easily. 'Organic SEO' as it
is called, puts emphasis on optimizing hundreds of keyword rich
content pages as 'spider-bait' for search engines, with Google
being the most popular target. |
| Get listed at DMOZ |
Date Submitted: 29th of November 2004 |
When you are deciding on the major search engine directories
that you want your website to be listed in, you should not
overlook one of the most important ones: the DMOZ (short form
for Directory Mozilla). DMOZ is just another name for the Open
Directory Project, one of the human-powered submission
directories. The Open Directory Project (http://www.dmoz.org)
was designed and is currently operated by a volunteer group of
web editors and reviewers. |
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