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SEO Dictionary
Date Submitted: 17th of March 2006
There are many SEO terms which a self starter of SEO will not understand this article will help SEO beginners to understand the meanings of terms used in SEO, search engine optimization.

The Business Case for SEO
Date Submitted: 17th of May 2005
It’s interesting how potential clients have preconceived notions about which aspects of search engine marketing have the most value. In fact, they tend to fall into two camps that are 180° apart. The first camp believes completely in the value of pay-per-click marketing (PPC). It’s easy to understand why. PPC provides immediate and measurable benefits. The ROI of PPC marketing is obvious. This group doesn’t understand why it’s necessary “to bother” doing SEO. The second camp believes the only way to go is SEO. Clicks are free and the branding benefits of high rankings have been well documented.

What is This Google Sandbox Theory Thing? And How Do I Beat It?
Date Submitted: 17th of May 2005
Ok, so over the past month or so I've been collecting various search engine optimization questions from all of you. Today, I'm going to answer what was the most frequently asked question over the past month.

Gain Search Engine Listings - and Customers: KISS!
Date Submitted: 17th of May 2005
KISS is an acronym. It stands for Keep It Smart and Simple. This is what the search engines like, if you provide your web site with the META content for the title, description and keywords. They do not like lengthy texts. Quality counts, not quantity in order to get your site listed. Readers and potential customers want determine on one sight if they click on a web site.

Beat Google's Dampening Link Filter with SEO Articles
Date Submitted: 27th of April 2005
Most Search Engine Optimization (SEO) experts agree that links back to your site have a great impact on your ranking in the major search engines. Think of it like an election; your site is a candidate and every link to your site is a vote. Of course, it was never quite that simple (high ranking, relevant sites have more voting power) but now it may have gotten even more complicated.

What Constitutes a Complete and Effective SEO Campaign?
Date Submitted: 14th of March 2005
Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to 1000's of Search Engines" scam. While the basic premise of each of these ideas is true, the execution of them is extremely important.

Why Optimize Your Site For Search Engines?
Date Submitted: 12th of March 2005
Sometimes a search engine optimization company will miss that glaring question posed by potential clients and assume the benefits of search engine optimization are obvious to everyone. While shelling out a couple thousand on an SEO campaign is common sense to some, others may find it hard to part with the cash unless they know it is an investment in their business that is sure to bring a good return.

Determining Keywords
Date Submitted: 16th of February 2005
Determining keywords is a critical step in web design. If your website and meta tags do not contain related keywords, web surfers will be unable to find your website when they conduct searches.

Ten Steps To A Well Optimized Website - Step 10: The Extras
Date Submitted: 7th of February 2005
Welcome to part ten in this search engine positioning series. Over the past nine weeks we have covered the nine fundamental steps to a proper search engine positioning campaign. From choosing keywords and writing content to optimizing your pages and building quality links we have covered the required steps to attaining solid rankings that will last. In part ten we will cover the extras.

Ten Steps To A Well Optimized Website - Step 9: Monitoring
Date Submitted: 7th of February 2005
Welcome to part nine in this search engine positioning series. Last week we discussed the important topic of link building. In part nine we will be covering the monitoring and the various areas you should consider and tools you may want to use.

Ten Steps To A Well Optimized Website - Step Eight: Link
Date Submitted: 4th of February 2005
Welcome to part eight in this search engine positioning series. Last week we discussed website submissions. In part eight we will be covering the importance of link building and developing inbound links to your website.

Ten Steps To A Well Optimized Website - Step 7: Website Submissions
Date Submitted: 31st of January 2005
Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. In part seven we will cover the best practices of website submissions, where to submit your website to, and how to do so.

Ten Steps To A Well Optimized Website - Step 6: Human Testing
Date Submitted: 28th of January 2005
Welcome to part six in this search engine positioning series. Last week we discussed the importance of internal linking. In part six we will cover the obvious and yet often overlooked importance of its appeal to a real-live human being.

Ten Steps To A Well Optimized Website - Step 5: Internal Linking
Date Submitted: 24th of January 2005
Welcome to part five in this search engine positioning series. Last week we discussed the importance of content optimization. In part five we will cover your website's internal linking structure and the role that it plays in ranking highly, and in ranking for multiple phrases.

Ten Steps To A Well Optimized Website - Step 4a: Site
Date Submitted: 19th of January 2005
Welcome to part four in this search engine positioning series. Last week we discussed the importance of the structure of your website and the best practices for creating an easily spidered and easily read site. In part four we will discuss content optimization.

Ten Steps To A Well Optimized Website - Step 4b: Site
Date Submitted: 19th of January 2005
"Special text" (as it is used here) is any content on your page that is set to stand out from the rest. This includes bold, underlined, colored, highlighted, sizing and italic. This text is given weight higher than standard content and rightfully so. Bold text, for example, is generally used to define sub-headings (see above), or to pull content out on a page to insure the visitor reads it. The same can be said for the other "special text" definitions.

Ten Steps To A Well Optimized Website - Step 3: Site Structure
Date Submitted: 19th of January 2005
Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts. In part three we will discuss the importance of site structure.

Ten Steps To A Well Optimized Website - Step 2: Content Creation
Date Submitted: 17th of January 2005
Welcome to part two in this search engine optimization series. In part one we covered the importance and tactics for choosing the keywords and keyword phrases that will provide the highest ROI for your optimization efforts. In part two we will discuss how to properly write content for high search engine positioning.

Ten Steps To A Well Optimized Website - Step 1: Keyword
Date Submitted: 13th of January 2005
This is part one of ten in this search engine positioning series. In part one we will outline how to choose the keyword phrases most likely to produce a high ROI for your search engine positioning efforts. Over this ten part series we will go through ten essential elements and steps to optimizing a site. Some steps take a few hours, some may take months depending on the competition, but in the end and if done correctly you will have a well optimized site that will place well and hold it's positioning.

Twelve Steps to Higher Search Engine Placement
Date Submitted: 10th of January 2005
Getting a high ranking in the search engines can mean the difference between success and failure. Here's twelve steps to getting highest possible placements.

Creating Keyword Rich Pages
Date Submitted: 4th of January 2005
Once you have established the keywords for which you should optimize your site for the search engines, it is time to figure out how you can get a high ranking in the search engines for those keywords. The solution is to create Keyword Rich Pages (KRPs) - pages which provide good content and in which a particular keyword is repeated a number of times so that the page gets a top ranking for that keyword.

Search Engine Optimization For Blogs
Date Submitted: 16th of December 2004
Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site's navigational structure and linkage.

How Web Design Can Affect Search Engine Rankings
Date Submitted: 13th of December 2004
Uniquely built web sites can create unique issues when being promoted on the search engines. From a basic 3 page brochure site to a corporate site with hundreds of dynamically generated pages, every web site needs to have certain design aspects in order to achieve the full effects of an SEO campaign.

Getting Listed In Search Engines
Date Submitted: 13th of December 2004
Once you have your web site complete and ready to be listed you need to take a slow step by step approach to get listed in the search engines. If you do it right the first time and then build on that formula, your profits and your site will benefit in the long run. Those willing to spend the time and put these techniques into practice are the ones that will benefit and are more likely to be successful.

SEO - Yes or No?
Date Submitted: 30th of November 2004
Anybody who's anybody online knows exactly what the popular term "SEO" stands for. It is an abbreviation for the hot business of "search engine optimisation". Yeah, that's a mouth full, so now you can see why the letters SEO are far better to use.

Are your SEO efforts going to waste?
Date Submitted: 30th of November 2004
Search engine optimization (SEO) is a long and complicated process that can be highly rewarding if done correctly. SEO is not a waste of time, but can be if your site doesn’t appeal to visitors or function properly.

Rebuild Website or Perform SEO?
Date Submitted: 29th of November 2004
Rebuild Website or Perform SEO... which should you do first? A lot of website owners are interested in rebuilding their website and in performing search engine optimization (SEO), but can't. Budget constraints won't allow for both and so they struggle with which one to do first. Rebuilding a website is a great idea. Performing SEO is better.

When CMS Met SEO - Using the Power of Content Management Systems
Date Submitted: 29th of November 2004
Search Engine Optimization revolves around providing useful, unique content on your website and making sure that search engines can find and understand it easily. 'Organic SEO' as it is called, puts emphasis on optimizing hundreds of keyword rich content pages as 'spider-bait' for search engines, with Google being the most popular target.

Get listed at DMOZ
Date Submitted: 29th of November 2004
When you are deciding on the major search engine directories that you want your website to be listed in, you should not overlook one of the most important ones: the DMOZ (short form for Directory Mozilla). DMOZ is just another name for the Open Directory Project, one of the human-powered submission directories. The Open Directory Project (http://www.dmoz.org) was designed and is currently operated by a volunteer group of web editors and reviewers.


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